I have written posts in the past that review a new form of advertising: Short Films. Intel and Toshiba are the latest in the short film game. They are screening a series on Youtube titled INSIDE. I've seen the first episode and I am intrigued. The series centers around a young girl who wakes up in a dilapidated bedroom. She doesn't know how she got there. All she has is her Toshiba Laptop, which she uses to communicate with the outside world.
Regardless of our opinions, advertising runs the film and broadcast industry. Lately, feature films have relied less on advertising with the success of box office sales, VOD, home video sales, and cable television. This latest trend is now going in reverse using films as the advertising, rather than advertising in a film (similar method used in the 1940's radio and 1950's TV).With a million hits and counting, I think it's working.
Below is the introduction to the Intel/Toshiba collaboration, INSIDE. Below the video are links to previous posts on the subject. Check it out! Let us know what you think. Is this a new form of filmmaking? I'll go into internet webisodes in a later post. Stay tuned! - Eve.
Parallel Lines: A new way to advertise
USA Character Short Films