Every chance I get, I love to forward you examples of short films so you can get a sense of how your film can be circulated in the real world. I encourage you to check out this site by the cable network USA. They have an ad campaign that focuses on the network's character driven content. USA has just recently posted a series of eight short films to illustrate how "character" plays a role in their network. Here is the link to their site.
Check them out to see what commercial short films are out there! Cheers, Eve.