Friday, October 22, 2010

Parallel Lines: A new way to advertise

Advertising agencies have been dabbling into the film business ever since the beginning of commercials. Many of your favorite feature directors today got their start in music videos and commercial production. A smart filmmaker will approach every opportunity as an opportunity to tell a story.
Now with broadband access becoming more common place, advertisers have been using short films to create viral campaigns for their products. The most famous example of this is the 2001 and 2002 BMW series, The Hire. (This series actually made Clive Owen famous!) The Hire was originally available only through the BMW site. After a few months, the shorts were shown on cable TV and theatrically. They are no longer available, however I was able to find one on YouTube (of course). Take a look below for an example. 

Since the BMW series, many companies have followed their example, creating short films of their own to create a viral buzz. I wanted to introduce you to the latest player in this marketing technique: Philip's 3D TV. They have a fantastic series of short films titled: Parallel Lines. I would encourage you to take a look at these films. Notice that they do not differ from the films you are making today, as a student. This is an opportunity for you to see the types of films that are being made for commercial use. Who knows? Your film may lead to a commission from one of these companies.

Take a look at the Parallel Series by clicking on this link:

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