Advertisers have come up with clever techniques to sell products over the years. Selling a product as an idea is definitely my favorite. This approach encourages creativity when incorporating a product into an idealized lifestyle. Green living and environmental consciousness are currently the most popular ideas, selling everything from Sun Chips to Lysol. Below are two thought provoking spots from Levi's. I feel they inspire a lifestyle, but do they inspire you to buy jeans? - Eve.