Tuesday, September 7, 2010

Interactive Videos : The Wave of the Future?

1. Go to this site : http://www.thewildernessdowntown.com/
2. You will need Google Chrome to experience the site. Download it if you do not have it. Instructions are on the home page.
3. Type in your childhood address and begin experiencing the interactive video.
It's fascinating to me how in just ten years, knowledge has shifted from being paper/analogue based to strictly digital. It makes me wonder if this is how we will be experiencing music videos, films, television, etc. This shift is already happening with streaming media like Netflix, YouTube, and Vimeo. But how far can it go? The new Arcade Fire Video, The Wilderness Downtown, plays with the idea of interactivity. Frankly, I enjoy the idea of film transforming from a passive to an active experience. I won't spoil too much. You will have to watch the video for yourself! Then let us know what you think.

If you are interested in the idea of films and their interactivity, I would suggest the websites below. They were created by the company HiRes. Remember that these are interactive sites. You will have to move your mouse around and click on random parts of the frame. The experience is all about discovery!


  1. When I watched this Steampunk horror show (brilliantly executed in some guy's garage), I imagined how it could be even greater if they built in "Which Way" book interactive elements. Best not to miss the "behind the scenes" version as well - I wish I could choose where to go...